CASE STUDY
Queesco
Website Design & Development
queesco.com
Certified Pest Control & Hygiene Services — Dammam, Saudi Arabia
Project Overview
Queesco — Quality Excellence Environmental Service Co. — is a certified pest control and hygiene company based in Dammam, Saudi Arabia. Serving residential, commercial, and industrial clients across the Eastern Province, they had over a decade of field expertise and high-profile client approvals from Saudi Aramco and SABIC — but no website to represent them online.
This project delivered a complete web presence: from strategy and UX architecture through design, development, and launch.
| Client | Queesco – Quality Excellence Environmental Service Co. |
| Website | https://queesco.com/ |
| Industry | Pest Control & Hygiene Services |
| Location | Dammam, Eastern Province, Saudi Arabia |
| Services | Strategy, UX, Design, WordPress Development, Copywriting, SEO |
| Platform | WordPress + Elementor |
About the Client
Queesco provides safe, effective Integrated Pest Management (IPM) services for homes, businesses, and industries — covering insects, rodents, birds, reptiles, and stray animals. Their credentials include:
- ISO 9001:2015 quality management certification
- Saudi Aramco approved vendor
- SABIC endorsed service provider
- BALADY (Saudi Ministry of Municipal Affairs) licensed
- BPCA and SFDA certified
- 10+ years of operational experience
- 1,000+ completed projects
- 20,000+ satisfied customers
Despite this depth of expertise, Queesco had no digital presence — leaving enterprise clients with no way to verify credentials online and residential customers with no self-service path to booking.
The Challenge
Three core problems were holding the business back:
1. No credible online presence
Enterprise procurement teams doing vendor research found nothing when they searched for Queesco. This cost the company opportunities at a critical stage of the sales cycle, where credentials and presentation determine shortlisting.
2. A complex, wide service portfolio
Queesco offers 15+ distinct services across three customer segments (Residential, Commercial, Industrial). Without a clear information structure, customers couldn’t identify the right service for their situation — increasing inbound support volume and friction.
3. No digital lead generation pipeline
All new business came through word-of-mouth and cold outreach. There was no mechanism to capture inbound interest from Google search, social media referrals, or direct traffic — leaving significant revenue untapped.
The Solution
A full website design and development engagement, structured in five phases:
Phase 1 — Discovery & Strategy
We began with a structured discovery session to map Queesco’s services, customer journeys, and competitive landscape in the Eastern Province market. We identified that trust signals — certifications, client logos, and technician credentials — were the single most important conversion driver for both B2B and B2C audiences.
Phase 2 — Information Architecture
We organised 15+ services into a three-tier hierarchy:
- Segment: Residential / Commercial / Industrial
- Category: General Pest Control, Rodent Control, Termite Control, Disinfection, Fumigation, etc.
- Individual service detail pages with targeted copywriting
This structure lets visitors arrive from any source — search, direct, or referral — and immediately orient themselves to the right service.
Phase 3 — Design & Copywriting
The visual design strikes a professional, corporate-adjacent tone appropriate for enterprise procurement while remaining accessible to residential customers. Every section of the homepage was designed with a specific conversion role:
- Hero: establishes value proposition, offers immediate Call and WhatsApp actions
- Services grid: gives customers a clear map of available services
- Certifications carousel: ISO 9001, Saudi Aramco, SABIC, BALADY — converts hesitant enterprise visitors
- Client logo wall: social proof from major regional clients
- Statistics block: 10+ years, 1,000+ projects, 20K+ customers — anchors the closing section
Phase 4 — WordPress Development
Built on WordPress with Elementor for maximum client flexibility. Key technical features included:
- Custom quote request popup with lead capture form
- WhatsApp direct-link CTA integration
- Multi-channel contact options (phone, toll-free, email, web form)
- Google Maps embed for location visibility
- Google Tag Manager setup for analytics and future tracking
- Mobile-first responsive layout
Phase 5 — SEO & Blog Infrastructure
We built SEO foundations including semantic HTML, structured meta data, and optimised page titles. A blog section was configured to allow Queesco to rank for long-tail searches across Dammam, Khobar, Jubail, and Qatif. Early blog content covers termite treatment, fumigation, and localised pest control guides.
Deliverables
| What Was Delivered |
| Full website design (UI/UX) |
| WordPress + Elementor development |
| Homepage with conversion-optimised sections |
| 15+ individual service pages with copywriting |
| Residential / Commercial / Industrial segment pages |
| About Us page with credentials and team information |
| Blog infrastructure with initial articles |
| Lead capture forms and WhatsApp CTA integration |
| Contact page with multi-channel options and map embed |
| Google Tag Manager configuration |
| Mobile-responsive layout |
| On-page SEO foundations |
| Client training for independent content updates |
Results
The launch of queesco.com gave the company its first owned digital channel — a platform that works around the clock to qualify and convert prospects across all three business segments.
| Service pages at launch | 15+ fully written and designed pages |
| Customer segments served | Residential, Commercial, Industrial |
| Lead capture | 24/7 via web form and WhatsApp integration |
| Client independence | 100% — no developer needed for content updates |
| Certifications showcased | ISO 9001, Saudi Aramco, SABIC, BALADY, BPCA, SFDA |
| Blog articles published | Ongoing — targeting local Eastern Province searches |
Client Feedback
“We had the experience and the certifications but no digital presence to show for it. Now when we send enterprise clients to our website, it reflects who we actually are.”
— Queesco Management, Dammam KSA
Technology Stack
| Tools & Technologies Used |
| WordPress (CMS) |
| Elementor (Page Builder) |
| Custom CSS |
| Google Tag Manager |
| WhatsApp Business API |
| Google Maps Embed |
| Responsive / Mobile-First Design |
| On-Page SEO (meta, schema, semantic HTML) |
Have a similar project?
I build websites that turn professional credibility into inbound leads.
Get in touch: abrar@khaledhossain.com