Overview:
Al-Najof International Contracting Company, based in Dammam, Saudi Arabia, specializes in construction, road works, maintenance, and manpower supply. This SEO report highlights the current website performance and outlines strategies to boost organic visibility and attract more qualified leads.
Current Status:
- The website is live and professionally presented but lacks keyword optimization, localized content, and technical SEO refinements.
- Limited presence in local search results and minimal content depth (few case studies or blog posts).
Key Findings:
- Missing or generic meta titles and descriptions.
- Inconsistent internal linking and limited keyword use (e.g., “contracting company in Dammam,” “MEP contractor Eastern Province”).
- Slow page speed and unclear structured data implementation.
- Google Business Profile and local citations need enhancement.
Recommendations:
- Optimize on-page SEO — keyword-rich titles, meta descriptions, headings, and internal links.
- Create localized service pages (English & Arabic) for each core service area.
- Improve local SEO — update Google Business Profile, gain client reviews, and list on local directories.
- Add project portfolios, blog posts, and FAQs to strengthen authority and engagement.
- Conduct technical SEO audit (mobile speed, schema, sitemaps).
- Build quality backlinks through local partnerships and industry directories.
Expected Impact:
Within 3–6 months, Al-Najof can achieve higher rankings for targeted service + location keywords, improved website traffic, and stronger lead generation from local and national clients.
